About Natural Love

In 2020, at the height of the global pandemic, our founder Judith Adams began her personal natural hair care journey. With salons closed and no access to professional hairstylists, Judith turned inward — embracing a season of self-love and self-discovery.

She wanted to restore her hair to its natural beauty, and that meant going back to the roots. Through dedicated research, she uncovered the healing benefits of natural and organic ingredients like aloe vera, castor oil, essential oils, and Ayurvedic botanicals. The results were transformative: stronger, shinier, and the healthiest, longest hair she had ever grown.

The Birth of Natural Love

Each bottle of Natural Love Aloe Oil is handmade in Canada, in small batches, using 100% natural cold-pressed and organic ingredients. Free from harsh chemicals, vegan and cruelty free - Its haircare you can trust.

At first, she shared it with her family and close friends — and the results spoke for themselves.

Word spread, and what began as a small passion project soon blossomed into Natural Love, a business rooted in authenticity, wellness, and a deep love for natural hair.

Our Mission

To empower women and men to fall in love with their hair again. Natural Love is more than just hair oil — it’s a movement of embracing your crown with confidence, nourishing your roots, and celebrating your unique beauty.

Our Promise

100% Natural & Organic Ingredients
Handcrafted in small batches for premium quality
Cold-pressed oils to preserve nutrients and potency
Vegan & cruelty-free — because love extends to the planet, too

Fall in Love With Your Hair Again

Every amber glass bottle of Natural Love Aloe Oil carries Judith’s journey and commitment to self-love. From her bathroom experiments during the pandemic to a growing community of customers today, this oil was born out of love — and it’s here to help you give your hair the care it deserves.